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Sensata Technologies, Inc. Regional Marketing Specialist in Yokohama, Japan

The Regional Marketing Specialist will have a crucial role as someone who duals in the knowledge of the technical components of products and services, as well as understand how to work to make them appeal to customers. This position will work closely with internal and external personnel to properly depict the technical / engineered side of the product(s) or service(s).


Sensata is seeking a Regional Marketing Specialist. The Regional Marketing Specialist is responsible for developing and implementing lead generation plans and programs supporting Sensing Solutions Business (SSB) Industrial business development and growth.

Essential Duties and Responsibilities: 

You will be responsible for end to end funnel management activities to drive new pipeline and conversions. You will align closely with sales to identify areas of priority. 

Achieve sales targets, take execution responsibility for sales activities in part of the group 

Plan, build and execute Sensing and Controls product marketing plan to deliver high impact, integrated campaigns to generate qualified leads, sales pipeline and market awareness in target segments Collaborate with the key stakeholders to understand the market landscape and sales priorities in order to develop effective programs and tools 

Aligning to product marketing and utilizing global contents, develop localized contents to support local go-to-market strategy 

Execute regional field marketing events, manage and develop local sales tools, and support sales enablement initiative 

Plan and execute regional channel marketing program aligning to partner and partner sales

Lead planning, development and execution of local case studies with our local customers across all focus industry segment. 

Monitor competitive landscapes, market trends/threats, opportunities to promote

Principal responsibilities 

Business Development :

Perform detailed analysis and routine reporting of regional revenue 

Collect and analyze sales data by monthly/quarterly 

Create periodical sales achievement by product group 

Review all engineering products sales inquiry and support to create proper sales quotation 

Support newly developed segment sales activity 

Market Analysis:

Conduct competitor product analysis and generate marketing statistics to assist with business analysis and planning 

Map the local market requirement as input for the product development process 

Analysis of Target market, Target segment, market trends and development of business opportunities 

Marketing Support :

Product portfolio management with key application 

Making pricing strategy and implement 

Create local version sales related technical documents and mange GBP 

Prepare and support product launch to the market

Experience & Qualifications

Knowledge and skill requirements

Bachelors’ degree in Marketing, or equivalent work experience with 7 years+ in Business / Marketing

Experience with

Excellent verbal and written communication skills, interpersonal and cross-function teamwork skills and organizational skills 

Strong business acumen, superb knowledge of marketing best practices 

Strong organizational and time-management skills with the ability to handle multiple tasks 

A result-oriented individual who thrives working in a fast-paced environment 

High energy, team player with the desire to team and grow 

Learning agility and strong passion for growth

Strong personal and professional ethical values and integrity. 

Holds self-accountable to achieving goals and standards 

Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands. 

Demonstrated ability to implement standardized processes and best practices. 

Ability to positively influence and build relationships with global team members. The work is in a fast-paced development environment with complex project attributes. 

Influencing skills are important as the candidate must leverage others in the organization to complete their goals.



Smarter Together

  • Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing.

  • Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication.

  • As OneSensata, we are working together to make things work together

NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type "FIND JOBS" in the Workday search bar.

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We are ready for the next century.

Our vision is to be a world leader in mission-critical sensing and electrical protection while satisfying the world’s growing need for safety, efficiency and a clean environment and being a partner, employer and neighbor of choice. Our sensors are the fundamental building blocks needed for a smart, connected, electrified and, ultimately, autonomous world. Click here to find out more about our Future Focus (

Sensing is what we do.

In fact, our name Sensata comes from the Latin word sensate for ‘those gifted with sense’. Our focus on sensing is also reflected in our logo, which spells Sensata in Braille.

Sensata Technologies is a world leader and early innovator in mission-critical sensors and controls designed to make the world cleaner, safer and more efficient. Mission-critical means products that are essential and difficult to do. You’ll find our 47,000 unique products in many applications anywhere from automotive braking systems to aircraft flight controls.

Sensata devices are in systems that protect people and the environment, so what we do matters. We take pride in knowing our technologies improve safety, efficiency and comfort for millions of people every day.

If you are an individual who requires a reasonable accommodation in connection with the hiring process and/or to perform the essential functions of the position for which you applied, please make a request to the recruiter or contact

Note to applicants for positions in the United States:

  • Sensata Technologies, Inc. (US) is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability or any other basis protected by federal, state or local law.

  • View The EEO is the Law poster ( and its supplement ( .

  • Sensata Technologies, Inc. (US) participates in E-Verify. View the E-Verify posters (

Diversity Statement

We are dedicated to ensuring our employees feel a sense of belonging ( and respect every day. We believe that every individual has unique insights that others can learn from. Working at Sensata means you can bring your whole self to the table. Our goal is to achieve fair representation of women, minorities, veterans, people with disabilities, and all types of diversity among all levels in our organization.