Sensata Technologies, Inc. Product Marketing Manager, Electrification in United States
The Product Marketing Manager will support a range of activities, from analyzing market trends, defining customer needs and evaluating the competitive landscape to developing product roadmaps and pricing proposals as well as develop and implement growth strategies.
Sensata Technologies is looking for a strong individual to support the successful growth of the Electrification portfolio for the Heavy Vehicle Off-Road (HVOR) business unit that serves commercial trucks and trailers, construction and agriculture equipment as well as motorcycles and recreational vehicles. HVOR OEMs are seeking support in order to transition to alternative powertrains next to diesel combustion engines. Sensata is a leading provider of content used for electrified powertrains for HVOR market segments and the Product Marketing Manager will be responsible for driving growth and market.
The Product Marketing Manager will use leadership skills, technical knowledge, strong business acumen and inputs from a cross-functional global team to drive and develop a range of activities, from analyzing market trends, defining customer needs and evaluating the competitive landscape to develop and execute product roadmaps and pricing strategies. The Product Marketing Manager will secure alignment with adjacent growth oriented disciplines like CTO office and business development, but also drive execution of defined strategies towards engineering, sales and product management to position Sensata as the leading provider of electrified powertrain content.
Responsibilities include, amongst others, developing a prioritized and quantified pipeline of growth opportunities and developing and executing on market strategies.
The Product Marketing Manager is part of a strong global team, and reports into the Director of Marketing, global HVOR.
R esponsibilities include:
Market size and segmentation analysis. Support the development and maintenance of market quantification models, sources for market data and a system to track market size and its changes over time
Identify, evaluate, and prioritize legislative, competitive and technical discontinuities and their impact, generating insight around opportunities or threats
Generate and maintain a prioritized and quantified pipeline of growth opportunities, with respect to organic as well as inorganic growth
Develop and execute marketing strategies on application level based on value Sensata brings compared to alternative or competitive solutions
Set up and maintain a commercial and technical understanding of competitive solutions, in close cooperation with engineering
Strategic annual short term and long range market planning to maximize growth with Sensata’s rapidly expanding portfolio
Secure alignment with other growth oriented disciplines like CTO office and business development
Drive execution of market strategies through collaboration of cross-functional teams (including Sales, Engineering and Business functions)
Experience / Qualifications:
B.S. degree in engineering or related field (MS in engineering and/or MBA highly preferred)
6+ years of prior experience working in the automotive, heavy vehicle (truck, bus) and / or off-road vehicle markets (i.e., construction and agriculture)
3+ years of prior experience working with electrified powertrain modules or components
Additional prior experience or working knowledge of electronic vehicle controls or machine control systems, which may include sensors, operator controls, hydraulics, or other vehicle systems is a plus
Ability to master a broad product portfolio that consists of various sensors and systems (pressure/position/temperature sensors, contactors, fuses, battery management systems, power distribution units)
Strong technical aptitude; strong technical and commercial skills are essential
Strong negotiation skills; experience in pricing or contract negotiations desirable
Exceptional presentation and customer-facing skills (at technical as well as commercial or management interactions)
Working knowledge of heavy duty vehicle (on-road and/or off-road) industry and/or electronic operator controls is desirable
Solid understanding of financial fundamentals
Advanced Skills in Microsoft Excel, PowerPoint, Word, Outlook and Salesforce
Experience with Demantra, Oracle, vehicle (e.g., IHS) market database a plus
Excellent oral and written communication skills - fluent in English (other languages a plus)
Proven success delivering results in a fast-paced environment with tight deadlines
Proactive approach, and ability to work well under pressure
Working knowledge of Six Sigma or other formal problem-solving methodology, and familiarity with AIAG requirements and TS16949 quality system requirements is a plus.
Self-starter capable of leading and/or participating effectively on globally-matrixed teams
Managerial courage and communication skills to effectively and constructively challenge and influence and guide senior leaders and experts in the organization.
Excellence in critical thinking and decision making
Desire to make a significant impact in a high growth environment
Ability to work in a challenging and engaging global work environment that promotes teamwork, creativity, accountability, and professional development
Must have entrepreneurial spirit and high energy
Global mind-set and strong business acumen
Able to act decisively under conditions of ambiguity, and adapt plans in light of new information
Strong executive presence; not through arrogance, rather collaboration and influencing
Willingness to travel: 10%-20% travel per year as required
Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing.
Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication.
As OneSensata, we are working together to make things work together
NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type "FIND JOBS" in the Workday search bar.
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